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Books are launched any day of the week. There are mumbles in the publishing world to take all publication days to Thursday but whether it will happen on not, I don't know.
Many book sellers sell books before the publication date - if you've got a load of books in your stockroom when it could be out on the floor selling you'd shove it on the shelves, wouldn't you. Unless a book has a strict embargo, that's what seems to happen.
I remember when Joanne Harris's Coastliners was published last year - the launch party was on the actual day of publication but I was able to tell them that the title was already at number one because of sales already made the previous week!
I got 'A Devil's Chaplain' a week before it was released earlier this year. I'm hoping for an error somewhere earby with Wolp, but I'm not over-optimistic.
PSD
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This is the work of an Italian narco-anarchic collective. Don't bother insulting them, they can't read English anyway.